Cumberland Built helps Upper Cumberland businesses save time, get more customers, and stop losing money to the gaps in their day — without needing to understand a single line of code.
You're losing customers at 9pm because nobody answered.
You know you should be posting more — but there's never time.
Leads come in while you're on the job and they're gone by the time you call back.
You're doing work at 10pm that shouldn't require a person.
There's a fix for all of it. And you don't have to understand how it works.
For businesses drowning in repetitive work
AUTOMATESave Time
AI-powered systems for the work that never stops.
For businesses losing customers to missed contacts
CONNECTNever Miss a Customer
AI that responds to your customers when you can't.
For businesses that have gone quiet online
GROWStay Visible
Consistent marketing without hiring a marketing person.
For businesses that need a professional foundation first
BUILDYour Foundation on the Web
Clean, fast websites designed to convert and connect.
Answer three quick questions. Cumberland Built's AI will tell you exactly where it can help.
Cumberland Built is not a national agency with a Cookeville ZIP code. It is one person — Matthew Peterson — who grew up here, went to school at Tennessee Tech, and is building something specifically for the businesses that make this city run.
Every system Cumberland Built builds is custom to your business. Not a software subscription. Not a template. Something built for your workflow, your customers, and your specific problems.
You will work directly with Matthew from the first conversation to the final handoff. No account managers. No outsourcing. Just someone local who knows what he is doing.
Cumberland Built designs and deploys custom AI infrastructure for organizations that need something built from the ground up — not a workflow tool configured by someone who learned it last month.
Custom pipelines that take raw inputs — audio, data feeds, scheduling systems — and produce finished content automatically. Scripts written, audio generated, files delivered. No human in the loop.
Built for: broadcasters, podcast networks, media companies, content production houses.
End-to-end AI systems deployed on Google Cloud — ingestion, processing, generation, and delivery. Built to run autonomously on a schedule with logging, error handling, and monitoring. Not a Zapier workflow. A real system.
Built for: regional companies, operations-heavy businesses, organizations with complex data workflows.
Custom integrations between platforms that were never designed to connect. CRMs, broadcast systems, CMS platforms, scheduling software, proprietary databases. Built with proper authentication, error handling, and documentation.
Built for: organizations with legacy systems, multi-platform operations, teams managing too many disconnected tools.
A Cookeville-based broadcasting company needed to produce daily sports updates across multiple formats — written scripts, spoken audio, structured broadcast files — without adding staff or manual production time.
Cumberland Built designed and deployed a custom pipeline on Google Cloud Run that pulls live sports data every morning, generates contextual scripts using Gemini, converts them to broadcast-quality audio via ElevenLabs, and delivers finished files directly to the station's broadcast system. The pipeline runs on a daily schedule with no human involvement from data pull to file delivery.
Three daily broadcast formats. Fully automated. Running in production.
If your problem is complex, that is not a reason to walk away.
It is exactly the kind of problem Cumberland Built was built for.
Find out what missed after-hours contacts are actually costing your business.
Monthly revenue at risk
$0
Annual revenue at risk
$0
Cumberland Built can recover this.